Social Media Policies: Promoting vs. Policing

The UDig Blog is happy to once again have Kyle Lagunas share one of his recent blog posts…

Fact: most employees occasionally use social media tools at work for personal reasons, anyway. Unsurprisingly, business leaders want guidelines in place for regulating employee use of social media outlets–and protecting against misuse–on personal and company accounts alike. Many 2012 corporate to-do lists include creating an official policy for regulating employees’ Tweets, Likes and Shares while at work.

While regulation-focused policies protect an organization against any potential social media blunders, though, they cast a shadow over the shoulder of every employee who uses the internet on a daily basis (shudder). Well-intended though they are, this approach to establishing guidelines often prevent the company from seeing any benefits whatsoever from employee use of social media. My suggestion: If your employees are already using social media while at work, why not make the most of it?

Though there’s certainly more than one way to skin this cat – there isn’t one universal social media policy that works for all, right? – there are a few things to consider when creating a more forward-thinking policy. Kyle Lagunas – HR Analyst at Software Advice – shares thoughts on his blog at: Social Media Policies: Promoting vs. Policing.