So as a recruiter I am always trying to think of creative ways to get in touch with good people. Nothing will ever compare to meeting someone face-to-face or having a good conversation on the phone. The trick is getting to that point. With the advances in technology over the past few decades, there have been many changes in how we get in touch with the right person: e-mail, voicemail, instant message, message via social media, and texting. I want to focus on comparing text messaging to e-mail as a successful means of communication – since in this day and age most everyone has both.
E-mail is a great form of communication. In my profession, I like to rely on e-mail to get candidates the finite details they need and can refer too on a regular basis for meetings and interviews – info including times and location, material they may need to review, and contact information, etc. E-mail is not as much of an attention-getter as it once used to be. With mass e-mails and spam, email has lost the personal touch that can peak someone’s interest. Not to mention it is so easy to hit the delete button without ever reading the content of the message. You need to have a seriously good subject line to get your audience’s attention!
Text messaging can be a much more effective way to reach your target. The majority of working professionals keep their cell phones on their person throughout the day. I know I check my phone regularly and when I receive a text message I read it relatively quickly even if it is from a number I am not familiar with. Here are some compelling stats from SMS Mobile Solutions (I know they are trying to market a service, but these statistics still make a strong case):
- As few as 20% of e-mails are ever opened
- Over 95% of text messages are opened
- Average time for the recipient to view an e-mail message is 6.4 hours
- Average time for the recipient to view a text message is 14 minutes
- Average person checks personal e-mail 20 minutes a day
- Average cell phone is on 16 hours a day
As a recruiter, texting is a tool I have found to be very powerful. Professionals are busy, they work hard all day and when they get home at night and check their voicemail or e-mail and have a message from yet another recruiter trying to present the best opportunity to ever hit the job market, calling back may seem pointless. For me, a text message during the day introducing myself and finding the best time/method to reach someone is effective. I hope this piece of advice helps you be more successful in your business!