Digging In with Mike Hoke


Digging In is a regular series of blog posts profiling UDig employees.  We hope this series helps you to get to know our team and understand why we dig what we do!

UDig: Tell us a little bit about your background and your role at UDig.

MH: I realized early on in college that a career in sales was probably a really good fit for me and my personality. I like to control my own income and I’m very entrepreneurial so I was attracted to sales because of those aspects. I initially entered into sales through the financial services industry but always had my sights on technology, so when the opportunity presented itself with UDig I decided to finally take the plunge.
Before all of that, in college, I studied communication with a focus in media production. I feel like it was a great segue into sales, because of all of the different classes they make you take. I had the media production focus because I thought I may want to make films and movies someday, but obviously never really delved deeply into that as a full-on career.

UDig: What is it that made technology sales so appealing to you?

MH: Sometimes you know what you want to do and what you don’t want to do. I was in an industry selling products to technology companies and I felt like I would continue to be doing the same thing for years to come. The possibilities that I saw in the technology sector were infinite! Things are always evolving and changing in tech and I wanted to be a part of an evolutionary industry instead of one that was static and dated.

UDig: Why UDig? What made us the right decision for you?

MH: When I was looking around and open to change, I had a specific size of the company in mind. I knew I didn’t want to work for a huge conglomerate and wanted to be somewhere where I could be influential and be able to have my ideas be heard. UDig reached out and said that they were changing and evolving and that they were open to new ideas. That’s what really solidified my decision to make the move. I was excited by the fact that UDig wanted creative people to think outside the box to help with the future of the company.
I also liked the fact that I wouldn’t be selling some type of hardware or tangible object.  Having such an open-ended and consultative process and product allows you to understand clients and come up with infinite solutions and I really enjoyed that aspect.

UDig: You mentioned a bit about our consultative approach to sales, how would you describe your particular sales process?

MH: My sales mentality is basically that I don’t think of myself as a sales guy. I think of myself as a communicator of valuable information and a problem solver. I’m always thinking about the prospects that I talk to and their issues or problems or interesting things happening in that sector and what asset I can provide to them. I aim to be someone with valuable information that people want to hear from and so my communication style is a blend of marketing and sales. I NEVER want to be that annoying sales guy. One of my sales heroes, Jeffrey Gitomer, said “people hate to be sold, but they love to buy,” so I always try to provide an atmosphere for my prospects that they want to buy. Hopefully, then they think of me first!

UDig: What’s currently catching most of your attention in tech?

MH: I am becoming increasingly fascinated with everything happening with data. I view data as something that every company uses and now marketers are relying on data to dictate what they do with their digital modernization…and which applications we should use. I think data just runs through everything and we’re only at the tip of the iceberg with it. I think it has unlimited prospects in the future in how it can effect organizations which is really captivating!

UDig: How would you spend your day if we told you to take the day off?

MH: Just one day off work? If money wasn’t an issue and I could do whatever I wanted I would probably do something big with my family. Maybe take an elaborate outing or go on a fancy trip. Usually, I’m just doing housework and taking it easy on my days off. That sounds boring but I guess that’s the life of a dad!

UDig: What’s the most played song on your Spotify this week?

MH: I listen to A LOT of old school west coast hip-hop. That’s the Pandora station that I’m playing the most, 90’s hip-hop.

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