Your Privacy

This site uses cookies to enhance your browsing experience and deliver personalized content. By continuing to use this site, you consent to our use of cookies.
COOKIE POLICY

Skip to main content

The Data of Sports

The Data of Sports
Back to insights

Big Data has had a huge impact on the sports world in the last few years. From decisions being made on the field, to injury prevention and rehab, Big Data has helped shape the way athletes, coaches and fans participate in sports.

Coaches and General Managers utilize data and analytics in almost everything they do. Coaches now use data and analytics to determine the best players for different situations and scenarios that could alter the outcome of a game. We have also seen coaches use these advanced analytics to make critical decisions during game play. Decisions like going for a 2-point conversion instead of kicking the extra point, or going for it on 4th and 1 are now looked at in a much different way than they were even 5 years ago. General Managers, coaches and players alike use analytics in contract negotiations to dig up evidence that supports they demands they are making.

For years now, we have seen athletes using wearable devices for training, injury prevention and rehab and on the field performance. These trackers can provide real time stats on every player that include heart rate, acceleration and speed. In sports like football and hockey, where the chances of injury are high, the frequency of some injuries have been reduced due to wearable sensors. These sensors can record the impact of collision and various levels of intensity performing different activities. This data is then compared to historical data to help determine if a player is at a higher risk of injury or is at risk overextending themselves.

As fans, we have seen huge improvements in our experience due to the increase of available data and analytics while we are at the ballpark. Over the last few years, professional sports teams have increased their focus on providing a better fan experience that can compete with watching the game from the comfort of your couch. Teams now provide free stadium Wi-Fi allowing fans to access apps with live play by play, bathroom wait times, a tool for ordering concessions from your seat, access to what mic’d-up players are saying on the field and more.

Data is changing the way coaches, players and fans experience sports.  How is data impacting your business?

Digging In

  • Data & Analytics

    Piloting Data Discovery and Governance: The Open-Source Data Catalog

    As organizations grow increasingly data-driven, the ability to quickly discover, understand, and trust internal data becomes more than a convenience—it’s a necessity. Over the past year, I’ve spent more time exploring data catalog solutions and the pivotal role they play in solving a challenge I frequently hear from clients: “We know we have the data, […]

  • Data & Analytics

    Legacy Data Modernization: A Comprehensive Guide to Upgrading Your Data Platform

    Though they may have been more than functional in the past, legacy data platforms can become a burden to your organization and prevent it from realizing its full potential. That’s why legacy data modernization can effectively transform your organization’s obsolete data systems into modern platforms that are scalable, efficient, and better equipped to handle today’s […]

  • Data & Analytics

    Masking Data 101: Safeguarding PII in Your Organization

    In today’s digital age, data security and privacy are paramount. As organizations increasingly collect, store, and process personal data, protecting Personally Identifiable Information (PII) has never been more critical. One essential practice that organizations can implement at the database level to secure this sensitive information is to obfuscate it through the usage of data masking […]

  • Data & Analytics

    Unlocking the Full Potential of a Customer 360: A Comprehensive Guide

    In today’s fast-paced digital economy, understanding your customer has never been more critical. The concept of a customer 360 view has emerged as a revolutionary approach to gaining a comprehensive understanding of consumers by integrating data from different touchpoints to offer a holistic view. A customer 360 view is about taking an overarching approach to […]

  • Data & Analytics

    Microsoft Fabric: A New Unified Data Platform

    MicroPopular data services and tools often specialize in specific aspects of the data analytics pipeline, serving teams in the data lifecycle. For instance, Snowflake addresses large-scale data warehousing challenges, while Databricks focuses on data engineering and science. Power BI and Tableau have become standard tools for business intelligence tasks. So, where does Microsoft Fabric create […]