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Digital product company enters its fourth market in its 25th year and names Scott Brittain to lead it. DETROIT, MI | August 25, 2026 — UDig, a Richmond-based digital product company, announced its expansion into Detroit. The move opens the firm’s fourth market, joining Richmond, Nashville, and Atlanta, and comes as UDig marks 25 years […]
Digital product company enters its fourth market in its 25th year and names Scott Brittain to lead it. DETROIT, MI | August 25, 2026 — UDig, a Richmond-based digital product company, announced its expansion into Detroit. The move opens the firm’s fourth market, joining Richmond, Nashville, and Atlanta, and comes as UDig marks 25 years […]
I spent last week in Denver at NAW SHIFT, my first one as an affiliate member. Across the sessions I sat in on, four themes kept coming up in different ways. AI was one of them, but honestly, it was not the most interesting one. The better conversations were about what has to be right underneath the technology before any of it […]
For one week, UDig’s entire delivery team — engineers, designers, and product owners — put client work down and focused on one thing: rebuilding how we work with AI. We didn’t plan AI Week because we had a perfect strategy. We planned it because we looked at where software delivery is heading — the disappearing middle, the compression of […]
Artificial intelligence is rapidly reshaping how organizations design digital products and services. Within UX and human-centered design, AI now supports everything from research synthesis and behavioral analysis to interface generation and personalization at scale. For our clients, this presents enormous opportunity — faster insights, improved accessibility, and more adaptive experiences. But it also introduces a […]
As AI begins to become more prominent in our day-to-day lives, I find myself in a unique position. As a practicing software engineer and UI/UX designer, I am genuinely happy to see the introduction of AI tools begin to take shape in our industry. But more importantly, I am happy to start seeing the effects it is having on what has historically been a pretty challenging relationship: the […]
When I look back at my career in technology one day, I believe that 2025 will be the year I reflect upon as when everything changed. There was software engineering pre-2025 and software engineering post-2025. Late 2024 is when the AI-Powered IDE’s, specifically Windsurf and Cursor, came to market. Quickly followed by agentic coding tools […]
Here’s a question nobody in enterprise software wants to sit with: what happens to the middle? Not the middle of the org chart. The middle of the work. The vast, expensive layer of effort that has defined enterprise software delivery for thirty years—translating what the business wants into working code. The requirements-to-implementation pipeline. The “build phase.” […]
When UDig was asked to explore ways to accelerate delivery, the brief was intentionally open-ended, inviting the team to rethink existing processes and challenge assumptions. One area quickly emerged as a clear opportunity: discovery. While essential, discovery can slow momentum when large volumes of requirements must be manually translated into user stories. Like most projects, […]
Our recent exploration into generative analytics uncovered exciting possibilities for the future of business intelligence. We set out with a broad goal: to democratize analytics insights and eliminate bottlenecks by giving users a personal data analyst. The result was GenBI, an internal proof of concept demonstrating how large language models can sit on top of structured datasets, translate natural language into SQL, and generate accurate charts in […]
Richmond, VA | December 17, 2025 UDig, a technology consulting firm focused on intuitive, adoption-first solutions that deliver measurable customer impact, announced a new partnership with Coresight Research, the leading research and advisory firm specializing in retail and technology. The relationship expands UDig’s role in the retail industry and creates new opportunities to help retailers leverage, adopt, and scale AI with greater […]
Retailers have nightmares about merchandising system malfunctions on peak shopping days, causing in-store and online bottlenecks, pricing problems, and promotional errors. The potential costs from unprepared associates, confused shoppers, and lost sales can be extensive. One retailer wanted to build in system resilience to eliminate that risk.
With over 40% of shoppers saying AI is now their primary source of insight, today’s agentic commerce tools create unprecedented visibility into consumer purchase intent and decision-making patterns. Today’s AI agents excel at surfacing clear product data and creating frictionless shopping experiences. Smart retailers already recognize agentic commerce as a differentiation opportunity, and some major […]
Everyone’s talking about AI, but how do you actually move from buzz to business impact? We sat down with UDig CTO Josh Bartels to break down what it really takes to move beyond experimentation and build meaningful, scalable adoption across the enterprise. Q: How can organizations move beyond experimentation and start realizing real value with […]
The CNBC AI Summit in Nashville wasn’t just another tech event. It was a thoughtful showcase of where artificial intelligence meets business, art, regulation, and the future of work, all staged in a jaw-dropping venue that perfectly framed the city’s iconic skyline. Comfortable seating encouraged real conversation, and the fluid setup made it more like […]
Built during UDig’s internal Airwave program, this prototype delivers automated Google Ads intelligence that pinpoints what’s working and what’s not, freeing teams from manual reporting and boosting ROI through faster, data-driven decisions.
Built during UDig’s internal Airwave program, this prototype lets users explore enterprise data in plain language through a conversational interface that translates questions into SQL and instantly returns results as charts or insights.
About a year ago, I was in a conversation with one of our clients when they asked me this question: “What does quality mean to you?” I gave an answer in the moment, but a better answer came to me later. As a developer, the easy answer is something about unit tests, code coverage, and bug-free releases. That’s where my brain went first. But the question stayed with […]
Every operations team has a backlog. The question isn’t whether you can clear it — it’s whether you’re clearing it in the right order. For most teams, the honest answer is no. And that gap between the order work gets done, and the order it should get done is quietly costing organizations millions. The Volume Problem High-volume exception processing shows up across […]
In consulting, one of the least visible but most expensive phases of a project is the beginning. Teams can spend days or weeks setting up repositories, agreeing on structure, wiring basic infrastructure, and solving problems that have already been solved many times before. Code templates are a practical way to reduce overhead while improving consistency. […]
Full distributed tracing and exception capture for any application — without writing a single line of instrumentation code. View the source code on GitHub → The Premise Observability is essential for understanding what’s happening inside your services, but instrumenting an application by hand — adding trace spans, logging calls, and metric counters throughout your codebase […]
Ever wondered what a day in the life of one of our consultants looks like? This series dives into the details! Today, we’re spotlighting Tate Steinour, a Senior Software Engineering Consultant based in Richmond, VA. Here’s a glimpse into their typical day: Morning I usually start my day around 7 a.m., which is much earlier than […]
People often ask me the same question when they find out that I played college football: “Do you miss it?” On the surface, it’s a bad question with an obvious answer. Yes. However, if I give myself a minute to sit with that question, the answer is more nuanced. Yes, I miss playing football, but […]
Josh Bartels, UDig CTO, joined Wayne Eckerson, Elliott Cordo, and Carlos Bossy, during a recent Insight Jam Session exploring the growing collision between software and data engineering teams as AI reshapes enterprise applications. The group tackled cultural friction, practical solutions, and the future of a unified engineering discipline in an AI-driven world.
Modernizing a legacy sales platform in a large enterprise isn’t just a technical challenge, it’s a cultural and operational one. On a recent project with a Fortune 500 organization, several past attempts to replace the aging ERP system failed. Why? Because those efforts treated modernization as a software delivery exercise, not an adoption journey. When […]
Better questions lead to better design. In my years as a UI/UX designer, I’ve learned that many design challenges may come from misalignment at the start. Discovery sessions are where product clarity is either made or missed. These are a few discovery questions I consistently return to in the discovery phase of my UX design […]
At UDig, play is an integral part of our philosophy. “Having fun” is embedded in our culture, and we always find opportunities to use play to encourage collaboration, ignite creativity, and make room for bold experimentation to build stronger teams and solve problems ranging from the seemingly simple to the most complex. I always have […]
Have you ever wondered why your big idea never becomes a reality? Of course you have, and the truth is, there could be any number of reasons why: it’s too risky, or too expensive, or too disruptive to operations. The list could go on, and as technology experts, we hear these explanations (valid or not) […]
When organizations decide it’s time to modernize their technology infrastructure, choosing the right approach is crucial. Modernization isn’t merely a technical upgrade; it’s a strategic business move that significantly impacts growth, agility, and long-term success. Here’s how your company can effectively begin to select the best modernization strategy tailored to your goals and challenges. In […]
Within the first year, the retailer will break even on their investment while eliminating recurring licensing costs, achieving long-term savings nearing seven figures annually. The new solution has led to a 40% increase in employee adoption, enhancing in-store efficiency and elevating the customer purchasing experience. By moving away from a rigid legacy system, they successfully brought their mobile-first strategy to life across all 2,300 retail stores.
Digging In is a regular series of blog posts profiling UDig employees. We hope this series helps you get to know our team and understand why we dig what we do! Today, we are sitting down with Reid Braswell, Vice President, Software Engineering. Tell us a little bit about your background and your role at […]
Join the CX and Product Management Societies to hear from our panel of Human-Centered Design experts on the business value of Agentic AI.