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Did you know you are already sitting on a hidden goldmine of information that can deliver powerful, actionable insights?
Here’s a truth bomb: a mountain of knowledge – and vast untapped potential – resides in a wellspring, far below the surface of your organization. Every text document, contract, report, policy, email, or manual contains critical knowledge and insights that could fuel smarter decisions, boost efficiency, and improve customer experiences. But because this knowledge is scattered, unstructured, and buried in countless files, it remains invisible, underutilized, and difficult to use at scale – and therefore unable to deliver all that it can for your organization.
Instead of seeing documents, emails, and related information as static files, business leaders should recognize them for what they truly are: a hidden reservoir of intelligence. This intelligence – if properly unlocked, accessed, and utilized – can provide critically useful information, streamline operations, and reveal opportunities for innovation that you didn’t know existed.
In this article, we will cover:
Imagine the possibilities if you could efficiently tap into that reservoir:
The possibilities are endless, but it gets even better: with document intelligence, you also have total control over the surge of knowledge that would be released.
Comparing the capabilities of document intelligence today to traditional OCR, or optical character recognition, is like comparing a Maserati to a horse-drawn wagon. While that may sound dramatic – both will take you from Point A to Point B – the differences really are vast. Here’s why.
Traditional document management systems that most companies use to store and retrieve files are limited. They do very little or nothing at all to surface actionable insights or detect patterns; they simply aren’t built for this. Employees still need to manually extract relevant information and interpret it themselves, a process that is time- and resource-intensive, inefficient, and prone to errors.
Furthermore, organizations have vast untapped potential in their unstructured data. Nearly every organization operating today embraces some form of data analytics to measure performance, forecast trends, and make data-driven decisions. Unlike neatly structured spreadsheets or databases – tools and information repositories created to “inform” and not just “house” – unstructured data is “hidden” in free-form text, making it harder to analyze. The knowledge trapped in unstructured documents (legal contracts, emails, meeting notes, etc.) holds valuable insights, including contract terms, customer trends, compliance clauses, and even employee expertise.
Many organizations are only scratching the surface of their data’s potential, leaving valuable insights buried.
Document intelligence is the key to unlocking your hidden treasure trove. Unlike basic document management, document intelligence enables you to have a virtual conversation with the content in your passive files, ask strategic questions, and retrieve answers. Document intelligence uses advanced technologies to index and structure static, latent information and transform it into dynamic knowledge assets. It enables organizations to extract, organize, and apply knowledge from the plethora of unstructured data at their fingertips and generate actionable insights.
Just like the data and analytics insights most organizations use to power growth, document intelligence also has the ability to transform business operations. But first, it’s essential to understand use cases to maximize the value your documents can deliver.
Before diving into indexing or organizing massive amounts of data, it’s important to identify specific problems you want to solve or opportunities you want to pursue. This step is critical for focusing your efforts and making the most of the information you already have.
To put it bluntly: just indexing all your documents won’t suddenly give you a magic answer machine. The value lies in knowing what you’re looking for and why. Defining your use cases on the front end gives you valuable direction and ultimately, more useful outputs on the back end. This vital step helps you decide which documents matter most and how to frame the conversation you want to have with them.
For example, are you trying to improve customer onboarding? Reduce legal risk? Speed up contract negotiation? Each of these goals points you to different types of documents and metadata and requires a different lens through which to extract intelligence. This process creates context, which is what turns raw information into usable insight.
Once you have defined the direction(s) you want to go, the benefits and value of document intelligence are virtually endless.
It’s an established principle that improving employee efficiency enhances overall business outcomes, and that same concept applies to information management. When employees spend less time searching for information, they have more time to analyze that information to make educated, actionable decisions. By leveraging document intelligence, employees can:
By streamlining access to information, document intelligence empowers faster, more accurate decisions, reducing time and improving outcomes concurrently.
For example, AI-powered document intelligence has been useful in extracting insights from insurance documents. Rather than relying on specific keyword searching across different document management systems, employees are able to analyze insurance policies across the entire enterprise to glean real-time insights, leading to better policy and operational management and more accurate and timely decisions.
Employee efficiency not only impacts internal operational capabilities, but it also extends externally to the customer or stakeholder experience. Excessive time searching for information leads to frustrated employees and delays in customer service – delays that can be costly in the long run (especially if competitors can do it faster). Document Intelligence puts the information that employees are seeking right at their fingertips, empowering them to:
Enhanced efficiency not only boosts employee productivity but also improves the customer experience by providing faster, more accurate responses. For example, a Fortune 500 retailer is using generative AI to power a document intelligence solution that transforms its customer experience. By making product information instantly available to its sales associates, they significantly reduce response times and improve customer satisfaction, while ultimately empowering their employees with real-time access to more product knowledge to increase sales. Read more about that here.
Employee turnover is a risk to organizational knowledge. When experienced employees leave, their expertise often goes with them. However, document intelligence has proven useful in preventing this loss and reducing organizational risk by capturing and organizing knowledge into a living, searchable resource. Document intelligence enables organizations to:
Preserving institutional knowledge is a top priority for most organizations. While traditional thinking has believed this to be a function of human resources in retaining top talent, in today’s world, it’s also a function of technology – and not just in ways that protect institutional knowledge and trade secrets. Document intelligence enables organizations to bolster their human resource outcomes through improved onboarding while safeguarding valuable expertise from the negative impacts of employee turnover.
As an example, at UDig, we used generative AI to drive our own approach to document intelligence. We created a chatbot named SalesGenie that transformed employee knowledge into a living, searchable database. With this tool, we were able to save valuable employee time spent searching for information and reduce response times to clients. You can dig more into that here.
Organizational growth is fueled by using knowledge as a competitive asset; it’s the very foundation of using data and analytics, or structured data, to make lucrative business decisions. So, can you imagine the impact that can be achieved when organizations apply that same concept to the treasure trove of static, unstructured information they currently possess, but aren’t strategically accessing? According to Computerworld, unstructured data might account for up to 80% of organizations’ entire datasets. Unlocking even a fraction of that hidden but existing knowledge has the power to spark a transformation in how organizations process information to drive business results.
Increasing competitive advantages is achievable through document intelligence if organizations shift their mindset: it requires organizations to rethink their document strategy by treating seemingly latent information instead as a valuable, living source of business intel. Like anything, investments are required to initiate this transformation, but the benefits are limitless. Document intelligence is an investment that empowers organizations to move beyond file storage and manual data-mining to transform documents into dynamic, valuable knowledge assets.
The old way of thinking about document management focused on storing information. Organizations that are winning new opportunities have shifted their focus by using document intelligence to instead unlock it. By turning dormant documents into actionable insights, businesses can become faster, smarter, and more competitive.
The real differentiator isn’t how much information you have – it’s how well you use it.
Are you ready to dig for gold? Let UDig help you mine what’s yours.
Reid, SVP of Data and Analytics at UDig, is a long-time data professional with experience at multiple Fortune 500 companies. Most recently, he was the Chief Data and Analytics Officer at Markel. Prior to that he held multiple roles at Capital One including VP of Data Engineering.
With over 15 years at the forefront of technology innovation, I've dedicated my career to delivering strategic solutions that drive business growth. As the Chief Technology Officer of UDig, I lead our technology vision, architecting solutions that transform how organizations leverage technology to generate impact.
