Most firms aspire to be data-driven, but many lack a strategy to turn data into actionable insights that they drive into operations and marketing. As a result, they often spend money on tactical elements that only serve limited business needs. Learn how to create an enterprise-wide plan to harness data and analytics to achieve business goals. This session at the rvatech/Data Summit will give you information to make the case for why you need a strategy, it will show you to build one, and how to sell it to your organization.