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Paid Media Analyzer Prototype

Built during UDig’s internal Airwave program, this prototype delivers automated Google Ads intelligence that pinpoints what’s working and what’s not, freeing teams from manual reporting and boosting ROI through faster, data-driven decisions.

Digging In

  • Artificial Intelligence

    Stop Piloting. Start Paving.

     The GenAI divide is an operating model gap, not a technology gap. Walk any college campus and you’ll find them: worn tracks cutting diagonally across the lawn, ignoring the sidewalk that runs the long way around. Landscape architects call them desire paths: the record of where people actually want to go, written by their feet. […]

  • Artificial Intelligence

    Four Things That Stuck With Me From NAW SHIFT

    I spent last week in Denver at NAW SHIFT, my first one as an affiliate member. Across the sessions I sat in on, four themes kept coming up in different ways. AI was one of them, but honestly, it was not the most interesting one. The better conversations were about what has to be right underneath the technology before any of it […]

  • Artificial Intelligence

    UDig AI Week: We Cleared the Calendar & Went All In

    For one week, UDig’s entire delivery team — engineers, designers, and product owners — put client work down and focused on one thing: rebuilding how we work with AI. We didn’t plan AI Week because we had a perfect strategy. We planned it because we looked at where software delivery is heading — the disappearing middle, the compression of […]

  • Artificial Intelligence

    Coding at 5x: How AI Boosted Our Team’s Productivity

    When I look back at my career in technology one day, I believe that 2025 will be the year I reflect upon as when everything changed. There was software engineering pre-2025 and software engineering post-2025. Late 2024 is when the AI-Powered IDE’s, specifically Windsurf and Cursor, came to market. Quickly followed by agentic coding tools […]

  • Artificial Intelligence

    Automating Discovery: Turning Requirements into Jira Stories with AI

    When UDig was asked to explore ways to accelerate delivery, the brief was intentionally open-ended, inviting the team to rethink existing processes and challenge assumptions. One area quickly emerged as a clear opportunity: discovery. While essential, discovery can slow momentum when large volumes of requirements must be manually translated into user stories. Like most projects, […]

  • Artificial Intelligence

    Generative BI: Building a Natural-Language Analytics Engine

    Our recent exploration into generative analytics uncovered exciting possibilities for the future of business intelligence. We set out with a broad goal: to democratize analytics insights and eliminate bottlenecks by giving users a personal data analyst. The result was GenBI, an internal proof of concept demonstrating how large language models can sit on top of structured datasets, translate natural language into SQL, and generate accurate charts in […]