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Top National Homebuilder

Modernized Website Improves Overall User Experience for a Large Homebuilder's Mortgage Business

Top National Homebuilder

Modernized Website Improves Overall User Experience for a Large Homebuilder's Mortgage Business

A company-wide modernization effort prompted our client, the mortgage arm of a large homebuilder, to update their public-facing website. The overhaul included new, important functionality previously not available to their customers online and a complete re-imagination of their user experience.

A company-wide modernization effort prompted our client, the mortgage arm of a large homebuilder, to update their public-facing website. The overhaul included new, important functionality previously not available to their customers online and a complete re-imagination of their user experience.

OUR APPROACH

Accelerating Ideas to Impact

Accelerating Ideas to Impact

Service blueprint planning board

The Process

The Process

Overhaul site to improve UX, meet varied needs of customers and leads, and mitigate operational inefficiencies within the business.

Modern digital interface layouts used during design and deployment

The Idea

The Idea

Redesign dated website to better accommodate user base.

Ferguson mainframe interface during contextual inquiry

The Impact

The Impact

Redesigned site with secure portal; added functionality to access account information, process payments, manage loan documents and apply for a new loan.

Overhaul site to improve UX, meet varied needs of customers and leads, and mitigate operational inefficiencies within the business.

Pick your Vibe

© 2026 UDig LLC. All rights reserved.

Pick your Vibe

© 2026 UDig LLC. All rights reserved.

© 2026 UDig LLC. All rights reserved.