Hugh helps businesses build what makes them special into their digital products people use every day. He’s worked his way from electrical engineering and software engineering to design and business strategy. His range helps him see the whole picture, ask better questions, and speak the language of the people around the table.

Clients usually meet Hugh when an initiative is just taking shape. He helps teams figure out where they’re going, tell a clear story about why it matters, and get to work making it happen. He’s especially interested in digital differentiation: how a business’s unique strengths can shape everything from a product’s underlying principles to its everyday interactions. At UDig, he brings curiosity, practical experience, and a knack for helping people with different expertise solve problems together.