Reid leads teams building modern software for clients across distribution, retail, and beyond. With more than 15 years of experience in software engineering and technology leadership, Reid pairs deep technical curiosity with genuine care for the people he works alongside, and he's never far from the code himself.  

He's constantly pushing the art of the possible with agentic AI, rethinking how engineering teams work and turning what's next into what clients can use today. Reid believes great software starts with great teams, so he invests in mentoring engineers, setting clear standards, and celebrating wins along the way.

For clients, he brings the consulting polish and product focus needed to deliver first-class experiences that make a real difference in people's everyday work.