Your Privacy

This site uses cookies to enhance your browsing experience and deliver personalized content. By continuing to use this site, you consent to our use of cookies.
COOKIE POLICY

Skip to main content

Are you designing for Unicorns?

Are you designing for Unicorns?
Back to insights

It seems as if technology continues to become more innovative by the hour. Most computer products and gadgets are smarter and as small today as they have ever been. The days of clunky desktop computers and large hard drive boxes are dying quickly. If you find yourself only browsing the internet on your desktop PC throughout the week, congratulations…You’re becoming a unicorn. According to several studies and reports, people are using their desktop systems to browse the Internet less and less.

Consider the impact on development teams and processes.  If you are designing a new site and primarily considering the desktop experience, you are missing a large component of your audience who may only experience your site via mobile.

Internet usage during 2016 on desktop computers has been below the recorded amounts for the same time period last year. The decrease in usage directly correlates with a large spike in mobile Internet browsing. Mobile devices alone seem to be the preferred method of online browsing for people nowadays. Mobile capabilities can increase the amount of time that people spend online, but doesn’t cannibalize the amount of time people spend on their desktops browsing the Internet.

The “Millennials” age group is a large demographic and market for the tech industry and has a big impact on the drop in these figures. A small percentage of them have ever even seen a desktop PC at all, much less own one. A large percentage of them are users of mobile devices, whether they use their mobile devices exclusively or consider themselves multi-platform users.

It’s tough to believe that Internet browsing on desktop PC’s will ever become obsolete. With the evolution of technology, it’s hard to imagine what the future holds in that regard. One thing is certain, the demand for Mobile Application Developers will continue to increase and we all must continue to reevaluate our strategy for building and maintaining desktop web applications.

Don’t design just for unicorns, make sure you have a comprehensive approach to multi-platform design.

Digging In

  • Digital Products

    What to Ask in a UX Discovery Session

    Better questions lead to better design. In my years as a UI/UX designer, I’ve learned that many design challenges may come from misalignment at the start. Discovery sessions are where product clarity is either made or missed. These are a few discovery questions I consistently return to in the discovery phase of my UX design […]

  • Digital Products

    Designing For Play and Friction in a Fast-Paced World

    At UDig, play is an integral part of our philosophy. “Having fun” is embedded in our culture, and we always find opportunities to use play to encourage collaboration, ignite creativity, and make room for bold experimentation to build stronger teams and solve problems ranging from the seemingly simple to the most complex. I always have […]

  • Digital Products

    Config 2025 Day Two Recap

    It felt as though Config 2025 ended as soon as it began, and I believe those of us that attended are all the better for it. By the end of the day, various inspirational and informative talks had been given by thought leaders and innovators in the product space. Between sessions, we had the opportunity […]

  • Digital Products

    Inside Config 2025: What’s New in Figma

    Config 2025 kicked off with a bang on Day 1. Figma’s annual conference brings together designers, developers, and all those involved in the making of a product. The 2-day event has a stacked lineup of accomplished speakers ready to share their insights on the world of product building. At today’s opening keynote, the Figma team, […]

  • Digital Products

    Choosing the Right Modernization Approach

    When organizations decide it’s time to modernize their technology infrastructure, choosing the right approach is crucial. Modernization isn’t merely a technical upgrade; it’s a strategic business move that significantly impacts growth, agility, and long-term success. Here’s how your company can effectively begin to select the best modernization strategy tailored to your goals and challenges. In […]

  • Digital Products

    TAG Panel: Differentiate Your Customer Experience

    Join the CX and Product Management Societies to hear from our panel of Human-Centered Design experts on the business value of Agentic AI.