Digging In with Rachel Adams, Managing Director

Digging In is a regular series of blog posts profiling UDig employees.  We hope this series helps you get to know our team and understand why we dig what we do! Today, we are sitting down with Rachel Adams, Managing Director, Atlanta.  

UDig: Tell us a little bit about your background and your role at UDig.

RA: I have always been fortunate to have relationship building at the center of everything I have done in my career – whether it is building teams, delivering outcomes or helping clients grow their business.  I am excited to take that into my role as Managing Director here at UDig to help grow an entirely new market and foster our unique talent here in Atlanta.  

UDig: Why UDig? What made us the right decision for you?

RA: UDig is at a unique stage in its growth trajectory where the company still feels very entrepreneurial but also has a precise vision for the future.  It’s the perfect mix for me to feel like a part of fostering a culture with the support of incredibly smart teams and mature business processes.  

UDig: What does “ideas to impact” mean to you?

RA: “Ideas to impact” means that a singular idea or strategy isn’t valuable if it does not improve the experience for our end users and yield results for our client’s business.   

UDig: As you focus on growing our client base in Atlanta, GA, what excites you most about this opportunity? How do you see UDig making an impact in the Atlanta market?

RA: Atlanta’s diverse culture, vibrant talent pool, and forward-thinking organizations create an ideal environment for innovation. With so many companies racing to modernize, embrace AI, and solve complex business challenges, I see endless opportunities for UDig to partner with clients and accelerate their journey from ideas to impact 

UDig: In 3 years, what do you hope to see UDig accomplish?

RA: In 3 years, I hope UDig is a well-known premium consultancy brand, helping enterprises to see the potential in their business futures. 

UDig: What is your favorite procrastination tool?

RA: Walking and listening to music.  If I feel stuck on an idea, it always helps to get outside and get moving! 

UDig: What did you want to be when you grew up?

RA: When I was little, I always wanted to be a veterinarian or a pediatrician – I love the art of helping others.   

UDig: What’s the most played song in your library?

RA: “Twilight Zone” by Ariana Grande 

UDig: What trivia category would you be best at?

RA: Probably anything culinary or wine related! 

UDig: How would you spend your day if we told you to take the day off?

RA: I would take a long hike in the mountains, get a massage, and spend time with my family.