Event
ISA Fall Summit | Enabling AI at Scale: Ferguson’s Inside/Counter Sales Modernization
October 27th, 9:45 - 10:45 CT
San Antonio, TX
Event
ISA Fall Summit | Enabling AI at Scale: Ferguson’s Inside/Counter Sales Modernization
October 27th, 9:45 - 10:45 CT
San Antonio, TX
Every distributor and manufacturer is under pressure to show what AI is doing for the business. Far fewer have the systems, data, and adoption in place to make it stick.
Moderator John Gunderson sits down with Gordon Kelly (UDig) and Philip Robbins-Jones of Ferguson to unpack how one of the industry’s largest distributors modernized a core counter sales workflow without a disruptive system overhaul.
The conversation goes beyond the tech stack to the decisions behind it: modular systems you can replace piece by piece without disrupting the work, designing for adoption from day one, and using AI-enabled delivery to take risk and time out of the modernization.
You will leave with a clearer view of what has to be true before an AI investment can scale: a platform that can carry it, data worth asking questions of, and people who will actually use what you ship.
Every distributor and manufacturer is under pressure to show what AI is doing for the business. Far fewer have the systems, data, and adoption in place to make it stick.
Moderator John Gunderson sits down with Gordon Kelly (UDig) and Philip Robbins-Jones of Ferguson to unpack how one of the industry’s largest distributors modernized a core counter sales workflow without a disruptive system overhaul.
The conversation goes beyond the tech stack to the decisions behind it: modular systems you can replace piece by piece without disrupting the work, designing for adoption from day one, and using AI-enabled delivery to take risk and time out of the modernization.
You will leave with a clearer view of what has to be true before an AI investment can scale: a platform that can carry it, data worth asking questions of, and people who will actually use what you ship.
Meet the Author
Gordon Kelly
Executive Vice President
Gordon Kelly is an Executive Vice President at UDig, where he leads strategy and growth across the Virginia market. He is responsible for the go-to-market strategy and driving business value for enterprise accounts that support UDig's long-term growth.
Gordon Kelly
Executive Vice President
Gordon Kelly is an Executive Vice President at UDig, where he leads strategy and growth across the Virginia market. He is responsible for the go-to-market strategy and driving business value for enterprise accounts that support UDig's long-term growth.
Gordon Kelly
Executive Vice President
Gordon Kelly is an Executive Vice President at UDig, where he leads strategy and growth across the Virginia market. He is responsible for the go-to-market strategy and driving business value for enterprise accounts that support UDig's long-term growth.
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