Your Privacy

This site uses cookies to enhance your browsing experience and deliver personalized content. By continuing to use this site, you consent to our use of cookies.
COOKIE POLICY

Skip to main content

ROI on Data Modernization: It’s All About Time

ROI on Data Modernization: It’s All About Time
Back to insights

All technology investments should include some conversation about ROI, or what a company or organization hopes to get in return for the up-front cost of investing in new technologies, systems or infrastructure. Some investments make more sense than others and it can often be hard to make the business case to move in a new direction.  But when it comes to investing in data-related modernization, I have some great news – ROI should be very easy to calculate and quantify, and it’s all about time!

As companies and organizations ponder the potential value of far-reaching, future-oriented data strategy ideas like big data, machine learning and IOT (the internet of things), the fact remains that there’s a much more practical and immediate application for data modernization. At most organizations, large and small, there are people and teams who every day spend a lot of time analyzing, cleaning and preparing data. More often than not, these manual workarounds exist as a result of outdated, legacy data infrastructure which lacks modern data quality capabilities and tends to be very siloed and disconnected.

It’s not uncommon for individuals or teams to spend hours every day or week, manually analyzing, cleaning and preparing data for critical reporting to be used by customers, members, employees or leadership. As a result, these manual processes simply cannot be eliminated and in fact, as the data set continues to grow, so too will the amount of time it takes to manage that data. These processes not only take up a lot of time, they also increase the likelihood of mistakes and employee frustration.

With this in mind, what steps can your company or organization take towards making the business case for an investment into a phased data modernization initiative?

  1. Assess your current situation. Where are the most obvious examples of time being wasted as a result of current manual data workarounds? Who is the most frustrated? Where is the most time being wasted?
  2. Calculate the rough cost of that manual activity. How many people are involved in those activities? How many hours a week on average are each of those people spending on those activities? As an example, if you have one person making $75,000 a year, or $37.00 an hour, who spends ten hours a week on manual data workarounds, that translates into $19,240 a year. If you have five people doing the same kind of work, that comes out to $96,200 per year.
  3. Consider the opportunity costs of other activities. Once this time is freed up for each of these people, how could that time be reallocated to something more productive?
  4. Determine feasibility. Based on what this might look like at your company or organization, what type of investment would make the most sense?

Data modernization is an iterative process that happens over time. UDig can help you to identify the areas of your current data infrastructure and process that are causing the most problems and would offer the most immediate ROI if fixed. Depending on what your current infrastructure and data processes look like, you may be spending more in a year on manual workarounds than you would spend to simply fix the problem.

Is now the time to modernize your data?

Digging In

  • Intern

    A Day in the Life of UDig’s 2026 Interns

    Ever wondered what a day in the life of our interns is like? This series will give you all the details! Our “Day in the Life” subjects are UDig’s interns across three practice areas: Renni Zeng and Grace Liu, our design interns; Jai Gupta and Cayden Bird, our engineering interns; and Eva Gardner, our client services intern. Here’s what a typical […]

  • News

    The Power of Narrowing | The Story Behind 25 Years in Business

    2026 marks UDig’s 25th year in business. When UDig’s Founder & CEO, Andy Frank, looks back on UDig’s first 25 years, he doesn’t point to a single client, project, or milestone. He talks about the decisions to walk away. Again and again, UDig has chosen to narrow its focus, even when narrowing meant giving up […]

  • Design

    Legibility is the Work | Config 2026

    The Same Problem, Different Medium Ryan Powell said something at Config that I’ve been trying to articulate for years. Building trust isn’t about transparency, it’s about communication design. He runs design at Waymo. His version of the problem is a stranger getting into a car that drives itself. No relationship. No shared history. Just a […]

  • Design

    Language Is Design: What Config 2026 Changed About How We Work

    “Language is design.” On Day 1 of Config 2026, Chelsea Larsson from Anthropic said it clearly: language is design. If you’ve worked with AI tools, you’ve already felt this to be true. So as designers, how do we adapt? The Pattern At Figma’s annual design conference, every session told a version of the same story. […]

  • Software Engineering

    What Does Quality Mean to You?

    About a year ago, I was in a conversation with one of our clients when they asked me this question: “What does quality mean to you?” I gave an answer in the moment, but a better answer came to me later. As a developer, the easy answer is something about unit tests, code coverage, and bug-free releases. That’s where my brain went first. But the question stayed with […]

  • News

    UDig Names Ben Nichols Chief Delivery Officer

    Richmond, VA | June 16, 2026 UDig, a digital product company, has named Ben Nichols Chief Delivery Officer (CDO). Ben leads UDig’s consulting practice – spanning design, engineering, and product strategy – across the firm’s client portfolio and joins the executive team. Most recently, Ben led global product strategy for a digital product strategy and design […]