Your Privacy

This site uses cookies to enhance your browsing experience and deliver personalized content. By continuing to use this site, you consent to our use of cookies.
COOKIE POLICY

Skip to main content

Time for a Mobile Tune-Up?

Time for a Mobile Tune-Up?
Back to insights

As we enter the 2nd half of the year, now is as good of a time as any to take a hard look at your portfolio of mobile websites and apps to assess the need for changes in strategy, design or technology. How will you know whether apps or websites in your digital portfolio are obsolete or in need of customer experience improvements? The good news is you don’t need consultants, designers or technology experts to tell you that your organization’s app or website is in desperate need of a makeover.

Here are signs that it may be time for a tune-up:

Lack of Mind-Blowing Features

It is increasingly important to offer a compelling set of features that users love, and keeps them coming back to your app. It is also becoming more difficult to get noticed in today’s crowded mobile landscape, and having features that makes your app stand out from the crowd is imperative.

You have probably spent lots of time building your app, and have insider knowledge of the most useful features. Use this knowledge to your benefit as you craft your app’s unique selling point. It can also be useful to read positive and negative feedback from customer reviews in the app store. This includes customer reviews for your company-branded app as well as third-party apps from competitors and vendors in your industry.

This raw feedback can serve as an unbiased perspective for understanding how customers, employees or other target users experience the highs and lows of different features and usage scenarios.

Outdated UX / UI Design

Unlike websites, today’s most prevalent mobile operating systems from Apple and Google introduce new navigation patterns and controls, user authentication methods, sensor interface protocols and end-to-end design changes on an annual basis.

If your mobile app fails to keep pace with these operating system updates, the result will be lower customer engagement and users will begin looking for more modern alternatives. This is where a well-defined, repeatable design process helps ensure your mobile app remains relevant.

Lack of Personalized Experience

In an increasingly digital world people tend to adopt and use services and products that are most convenient. The ability of mobile websites and apps to deliver these highly-personalized experiences has evolved with technology advances in smart phone hardware and software. Using digital analytics you can obtain real time data into how users interact with your application as well as predictive algorithms which anticipate what users are going to do next.

Building your mobile and web applications is not a one-time process. Because of the ever-changing audience and technology needs, you will need regular updates to make sure that your piece of software remains relevant and successful over a long period of time.

Digging In

  • Digital Products

    Designing For Play and Friction in a Fast-Paced World

    At UDig, play is an integral part of our philosophy. “Having fun” is embedded in our culture, and we always find opportunities to use play to encourage collaboration, ignite creativity, and make room for bold experimentation to build stronger teams and solve problems ranging from the seemingly simple to the most complex. I always have […]

  • Digital Products

    Config 2025 Day Two Recap

    It felt as though Config 2025 ended as soon as it began, and I believe those of us that attended are all the better for it. By the end of the day, various inspirational and informative talks had been given by thought leaders and innovators in the product space. Between sessions, we had the opportunity […]

  • Digital Products

    Inside Config 2025: What’s New in Figma

    Config 2025 kicked off with a bang on Day 1. Figma’s annual conference brings together designers, developers, and all those involved in the making of a product. The 2-day event has a stacked lineup of accomplished speakers ready to share their insights on the world of product building. At today’s opening keynote, the Figma team, […]

  • Digital Products

    Choosing the Right Modernization Approach

    When organizations decide it’s time to modernize their technology infrastructure, choosing the right approach is crucial. Modernization isn’t merely a technical upgrade; it’s a strategic business move that significantly impacts growth, agility, and long-term success. Here’s how your company can effectively begin to select the best modernization strategy tailored to your goals and challenges. In […]

  • Digital Products

    TAG Panel: Differentiate Your Customer Experience

    Join the CX and Product Management Societies to hear from our panel of Human-Centered Design experts on the business value of Agentic AI.

  • Digital Products

    The Bloated SaaS Era: Paying More for Less While Businesses Wait

    SaaS was supposed to make business faster, smarter, and more efficient. Instead, it’s become bloated, expensive, and painfully slow to change. The platforms we rely on—Salesforce, Workday, SAP, and others—haven’t truly innovated in years. Yet, they demand massive investments in re-implementation, process re-engineering, and data migration just to keep up. It’s time to ask: Are […]