Nashville, TN – August 29, 2024 – UDig is proud to announce that it has been honored as Tractor Supply Company’s (TSC) Service Partner of the Year for 2024. This prestigious recognition highlights UDig’s innovative approach and successful partnership with TSC in developing and deploying cutting-edge technology solutions across the retailer’s network.
The partnership between UDig and TSC began with developing a custom computer vision (AI) solution designed to optimize in-store operations and enhance the customer experience. UDig and TSC created a solution that surpassed existing marketplace tools and positioned Tractor Supply Company at the forefront of retail innovation.
UDig further demonstrated its value by partnering with TSC to deliver the Hey GURA! mobile app, an AI-enabled solution that provides personalized, real-time product recommendations. This initiative empowered TSC to better understand customer needs, resulting in enhanced engagement and increased sales.
“Receiving the Service Partner of the Year award from Tractor Supply Company is a tremendous honor for our team,” said Meg Chamblee, Executive Vice President of UDig. “This recognition underscores the collaborative spirit and shared commitment to innovation that has defined our relationship with TSC from the outset. We are thrilled to have played a role in helping TSC achieve its technology goals and look forward to continuing our partnership on future initiatives.”
For more details on UDig’s work with Tractor Supply Company, please visit our client stories:
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About UDig
UDig is a technology consulting company led by impact. As a trusted partner, UDig turns big ideas into real impact. With deep industry expertise and capabilities across strategy, software, data & analytics, AI, and automation, UDig co-creates digital products tailored to advance business goals. Together, UDig and its clients go farther and faster to deliver results that matter to stakeholders, businesses, customers, and the industry.
About Tractor Supply Company
Tractor Supply Company is the largest rural lifestyle retailer in the United States, offering a wide range of products and services to meet the needs of recreational farmers, ranchers, and all those who enjoy the rural lifestyle. The company operates over 2,100 stores in 49 states.